Vision Stmt Examples LO1931

Steen Martiny (
Tue, 04 Jul 1995 20:03:12 MET


The vision literature seems to be quite low in examples of vision
statements from real world organizations.

Those examples given - how few they are - seem to be mainly
1) Large US or UK organizations (corporations)
2) Private, profit-oriented ones
3) Many have more mission-character than visionary, imaging character

I am looking for examples of truly visual, future-oriented visions, and it
would be a pleasure to see some non-profit or non-private or non-US/UK
examples (or more than one non-... at the same time).

Will anybody go outside the main-stream of examples and share some good
vision statements with us ?

Steen Martiny

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