Evolution of executive thinking

Keith Cowan (cowan@pci.on.ca)
Sat, 26 Nov 1994 07:27:21 -0500 (EST)

No matter what the background of a CEO, they can be "sold" on taking
pretty dramatic action. This action can impact all parts of the org.

Unless the CEO embarks on a personal campaign to make the org "buy-in"
the changes will be sub-optimal with many parts of the org rejecting
or resisting the plan.

Is the active "buy-in" and EFFECTIVE championing of new ways the critical
element to beginning the road to an L-O by the CEO. Naturally we can
debate what cpnstitutes "effective" as this can make a very large difference
in the results.

Have there been any recorded instances where the above is NOT the case?

Keith Cowan       Phone: (416)565-6253           FAX: (905)764-9604
Toronto        Internet: cowan@pci.on.ca  Compuserve: 72212,51