Bob Tomasko points out that everything has to be shrink-wrapped these
days. Over-simplifications are easy to package, hence KSF, but it may be
possible to package systems ideas.
Driving home from work yesterday, I heard an Owens-Corning ad on the
radio. The ad was read by Sam Huff, who works with Sonny Jurgenson to
commentate Redskins football games. Sonny and Sam are a comedy pair. Sam
points out the vicious hits but otherwise has no idea what is going on and
says some very stupid things. Sonny, the all-knowing strategist,
ridicules and corrects Sam.
So it is with great irony that Sam announces in the ad, "system thinking
for the home". Sam may be dense, but he can learn strategy from the
masters, and here is a master strategy for your home. Fascinating ad
concept -- I'd like to hear the designer explain how it all came together.
Owens-Corning has a nice "system thinking" presentation on their web site.
Notice that the term is trademarked!
<http://www.owens-corning.com/owens/acquainted/does/home/>
[Host's Note: I'm astounded that the firm would assert their trademark on
the term "system thinking" and I've written them to complain. ...Rick]
--Kent Myers myersk@us.net
Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>