Change management LO665

Myrna Casebolt (CASEBMJ@WP.DHSS.STATE.WI.US)
Mon, 03 Apr 1995 21:34:12 -0500

<<<<LO617 Birren reply from Myrna Casebolt>>>>

I have something coming on this change stuff....trying to make it short.
But, in the meanwhile, the curve with which I have some familiarity
shows the explorers in the lower maybe 2% of the curve followed by
the pioneers then the settlers and finally the tories..

>>> David E. Birren <BIRRED@dnr.state.wi.us> 03/30/95 02:32pm >>>
There is a model of change management that characterizes people
according to their love of and aversion to risk. Alternatively, it might use
the concept of willingness or resistance to embrace change. I saw it
several years ago and I'm wondering if anyone out there can help me
find it again.

What I remember about it is a bell curve with the X-axis showing degree of
resistance to change, and the y-axis showing relative number of people.
On the left tail of the curve are the Pioneers, people who like to get out
ahead of things and be where the change is happening. Later on come the
Settlers, who are willing to take risks but need to know that the
territory is safe. There are more of them than there are Pioneers. Then
there are several more groups who are more and more resistant to change,
until we come to the Tories. These folks are out on the right-hand tail
of the curve and are wedded to the ancien regime.

Can someone tell me where I can get a more detailed analysis of this
model?

Thanks.

David E. Birren
Wisconsin Department of Natural Resources
Bureau of Management & Budget
Phone: (608)267-2442 Fax: (608)267-3579
Internet: birred@dnr.state.wi.us