Sales Training Strategy Development - Tips, Tricks LO1658

dale.arseneault@cdc.com
Fri, 16 Jun 95 14:11:24 EDT

Now here's a CHALLENGE!

I've just signed up to developing a complete training strategy and
implementation plan for national sales force. We are a computer and
network systems integration company with sales people of varying degrees
of skills and competencies. I will be defining what skills/knowledge the
audience needs, what skills/knowledge they have, what skills/knowledge
they are missing and how best to deliver them... I will also be
investigating ways of removing various prejudices and barriers to learning
and trying to help many of them from product selling to
solution/consultative selling.

If you were in my shoes, what would you do? How would you do it? What
outside resources and sources would you tap? Books, magazines etc.

How would you do all this if you only had 6 weeks to create the strategy
and plan and get executive approval?

Any input would be greatly appreciated.

--
Dale Arseneault
National Training Manager
Control Data Systems Canada Ltd.
Internet: dale.arseneault@cdc.com