Re: Resistance to change LO1351

Barry Mallis (barry_mallis@powershare.markem.com)
22 May 1995 18:00:32 -0400

An additional thought to Michael's in LO1318

W.J.J. Gordon of S.E.S. Associates in Cambridge, Massachusetts, has been
fond of saying that all learning takes place through the analog.

In order to learn something new, we have to make a connection between the
new and unknown and something that is already within our ken. I don't
wish to get into early childhood development here; but I think this point
is well taken.

The use of the analog for problem solving and for incisive story-telling
is legendary. One small example of its power in the hands of a well-known
communicator:

FDR, in trying to convince an ostensibly pacifist nation that Lend-Lease
was well worth the trouble, used the analog/story of the nieghbor's roof
afire. That neighbor has no hose, but you do. Would you not lend the
hose, do the good deed, AND at the same time prevent the sparks and embers
from flying on the wind to your own roof, setting it ablaze?

The greatest stories are always those which have this analog component
woven through the essence.

--
Barry Mallis
Total Quality Resource Manager
MARKEM Corporation
Keene, NH 03431
bmallis@markem.com