Re: Storytelling LO1015 & Intro -- Barry Mallis

Barry Mallis (
2 May 1995 12:11:30 -0400

Re: Storytelling LO1003

Before I get to LO1003 comments about the immediacy of storytelling, I'll
follow the etiquette of introduction.

A teacher for 15 years in the areas of foreign language, literature and
theatre, I am now Total Quality Resource Manager for a manufacturing
company in New Hampshire. The company has offices worldwide. My own
responsibilities are the deployment of total quality practices throughout
the organization. Foremost, this deployment requires team collaboration
under the umbrella of a team charter agreed to by team members as they
suggest and pursue a problem which needs deeper consideration and

Concerning LO1003, I have found like all other people that the life (live)
example, perhaps supported by an analog "which makes the familiar
strange", is the most effective way to commnicate principles and
practices. Listeners hanker for a taste of the real world. Certainly in
many businesses there's no more pressing need than the efficient, useful
and fulfilling transformation of ideas into practice.

Theory is an ingredient in the process of learning. How does the moral of
a story--the essence or morality--cross the boundary from passive to
active learning? I mean "active" in the sense of 'applied' learning?

I understand, of course, that some situations are appropriate for such
application while others are not. But generally speaking, those of us who
consider questions of the strength of the story must grapple with form as
well as content, with application along with conveyance.

Best regards,
Barry Mallis
MARKEM Corporation
150 Congress Street
Keene, NH 03431
(603) 352-1130 ext. 578
FAX 6033573665