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links for a talk at Emerson College's Online Publishing seminar
my background
Technical writing, information design, usability research, ui design...
Trellix creates tools that let regular people build web sites quickly; if you want to see our latest product, Trellix Web Express, in action you can build a web site at Bolt (or a dozen other sites).
(readers are) skimming
key resource: Jakob Nielsen's How Users Read On The Web (see handout)
bonus links: Julia Hayden's Language, The Ultimate User Interface
an article of mine on personality in interface text (applying Nass / Reeves research): remove unintended effects first, then add personality
(readers don't mind) scrolling
key resource: User Interface Engineering's As The Page Scrolls (see handout)
chunking (is an art)
linking
key resource: Dan Bricklin's Write links that don't have to be followed (see handout)
good content is hard work
a picture of an iceberg from another talk
personality issues
For those of you who don't know her work, I'd like to recommend Amy Gahran's Contentious. I totally subscribe to the content in her article, "What It Takes to be an Online Content Pro" in which she says we need to be
Curious * Brave * Self-directed * Disciplined * Organized * Emotionally strong * Humble * Cooperative * Versatile * Flexible * Savvy * Ethical * Outgoing * Patient & persistent * Fun-loving
Gahran is also involved in encouraging print journalists to move online.
Jeffrey Zeldman's A List Apart hosts Curt Cloninger's Usability Experts Are From Mars; Graphic Designers Are From Venus...
change is constant
which is why the margins of the web are interesting
my favorite resources
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