Role of Evaluation in LO LO9824

Rol Fessenden (76234.3636@CompuServe.COM)
08 Sep 96 10:53:06 EDT

Replying to LO9775 --

To my comments,

> Just to be pragmatic for a minute, as a manager, the whole point to
> measuring is with an intent to alter. In fact, as the saw goes, what gets
> measured gets done, so what we choose to measure in a very real way
> impacts how people will behave, and what they will emphasize. Measurement
> leading to change in this case is a positive.

Eric Bohlman said,

"But in many cases, the change isn't necessarily the change that was

and he went on to give a perfect example. I agree that the actual change
is not always the desired one. The solution to that is to first, have a
clear vision of the objective that will result from the proposed change,
and then to conduct ongoing, never-ending, persevering, measuring in order
to ensure that the change resulted in the right outcome.

When change results in the wrong outcome, there was either unclear
expectations about the outcome, or insufficient measurement to detect the
flawed outcomes.


Rol Fessenden LL Bean, Inc.

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