As Eric states:
> As I see it, a commercial organization consists of two coupled
> macro-processes. The first one takes (monetary) input from
> investors and returns monetary value to them. The second takes
> input (money and ideas) from customers and returns value (products
> or services that meet their needs) to them. The second process is
> the "engine" that drives the first one; the value that one provides
> to investors is created by providing value to customers (*not* taken
> from the customers; in a market economy, a transaction can actually
> create, rather than move, value if A and B each have something that
> the other party wants more than they do).
Reading the above model, can you imagine the power and success of
organizations that make their investors their customers, and allows
customers to profit from the growth of their company. By taking input
from your customers (both ideas and money -- allowing them to also
invest in the company) and returning not only value (products that
meet their needs) and monetary value could become a very potent force.
Gary Scherling
Helping people help themselves
http://ourworld.compuserve.com/homepages/GScherling_GMS_TPN
--GSCHERL@fed.ism.ca (GSCHERL)
Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>