Customer not always right LO4298

jwalters@gate.net
Sun, 17 Dec 1995 22:03:54 -0500

Replying to LO4286 -- was: "Customer correctness..."

This is tangential to the ongoing discussion about consulting assignments,
but does have its value in that debate. Several years ago, I heard an
answer to the oft-stated advice, "Just give the customer what s/he wants,
and you will succeed." The retort: Here is what the customer wants --
flawless, state-of-the-art products (or services), for free. (If anyone
knows the source of this quote, please post it here -- I do not have it.)

This retort is germane to the discussion about giving the customer what
s/he wants. First, we must determine how much of what the customer wants
we can actually afford to deliver. It will be something less than
flawless, state-of-the-art products, for free. How much less will depend,
I suppose, on our own efficiency and effectiveness. Second, I would assume
that if the customer was _always_ right, and knew exactly what was
required in a particular situation, they would not need a consultant.

--
Jack H. Walters, Ph.D.
jwalters@gate.net
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+ Much is too strange to be believed, but _nothing_ +
+ is too strange to have happened.                  + 
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