I suspect that pride in one's organization correlates well with the
presence and practice of deeply held values in the organization. See
Collins and Porras's book, _Build to Last_, which compares in great
detail companies that have been incredibly successful with ones that
have been merely good. The differentiator they found was the presence
of values, not any specific value, but their presence.
--
Joe Podolsky
podolsky@corp.hp.com