Re: Strategic Planning Out-of-date? LO3647
Mon, 6 Nov 1995 07:52:39 -0500

Replying to LO3638 --

Lois Baseler writes:
>It's not the plan that matters but the PLANNING.

I prefer to use the term "strategic thinking" for this activity to
differentiate it from planning which now has a negative connotation.

I can't imagine running a business without THINKING STRATEGICALLY!
Without it, companies drift with the pervailing winds and can't steer
their own destinies. Not thinking strategically in today's world is like
white water rafting without a paddle and without looking at the river you
are riding in for the obstacles, danger spots and safe eddies. I've
always appreciated the ability of raft guides who can read the river and
steer the boat.

I agree with Lois that the ongoing PROCESS of planning (or thinking) is
the key so you can maneuver together safely through the rapids, each and
every moment.

Margaret McIntyre
Management Consultant
Atlanta, GA