Re: Sustainable Competition LO1652

Ron2785@eworld.com
Thu, 15 Jun 1995 13:34:11 -0700

Following on David Birren's LO1634 posting, and looking for ways out of
endless leap-frogging to sustain advantage:

Joe Pine, both in his book MASS CUSTOMIZATION and, more recently, in a
March-April 1995 HBR article he co-authored titled "Do You Want to Keep
Your Customers Forever," talks about creating and sustaining "learning
relationships" between enterprises and their customers. His work is both
fascinating and energizing and reflects a number of important aspects of
organizational learning; similarly, he has figured out how one can avoid
the endless chasing after one's tail that David alludes to.

--
Ron Mallis
12 Chestnut Street
Boston, MA  02108
617-723-8362
ron2785@eworld.com