Re: Shared Vision Tough Spots LO791

Stuart A. Umpleby (umpleby@gwis2.circ.gwu.edu)
Sat, 15 Apr 1995 08:01:10 -0400 (EDT)

Replying to LO769 --

Some vision statements consist of a list of all the good things an
organization will do for customers, associates, etc. However, the
following point of view emerged in one of my classes recently.
The quality improvement literature suggests that an organization should
identify its internal processes, benchmark them, adopt best practice, and
then improve from there. The implied vision is to be the best in all its
processes. So the only task remaining is to define what business the
organization wants to be in -- where it wants to compete and where it does
not want to compete.
Does this help to clarify the issue of vision?

------------------------------------------------------------------------
S.A. Umpleby, Dept. of Mgt. Science, GWU, Wash. DC 20052 USA
tel: 202/994-7530, fax: 202/994-4930, e-mail: umpleby@gwis2.circ.gwu.edu
URL: http://gwis2.circ.gwu.edu/~umpleby