Dr. Weissen might try these books:
Campbell, Andrew. A sense of mission. Economist Books, 1990.
Falsey, Thomas A. Corporate philosophies and mission statements: a survey
and guide for corporate communicators and management. New York : Quorum
Books, 1989.
And these articles:
A Chastened Chase. Business Week. September 26, 1994.
Cultivate your culture. Management Today. April 1994.
The vision trap. Harvard Business Review. March-April 1992.
Mission statements: importance, challenge, and recommendations for
development. Business Horizons. May-June 1992.
The effective and indispensible mission statement. Inc. August 1992.
The theory of business. Harvard Business Review. Sept-Oct 1994
Lawence F. Lamb
Kansas State University
913-532-6890