>I believe Mikeg has hit upon a key point with "Unlearning". An organization
>that has successfully met market demands for it's products and or services
>over the course of it's history, will have a difficult time "unlearning"
>when the market shifts. The organizational will respond to the changing
>environment with the tried and true processes that have have made it
>a success in the past. As it responds to the new situation, one of two
>things will occur, it will succeed or it will fail. When it is succesful
>the tried and true is validated. When it fails, it either learns and adapts
>or it continues to respond the only way it knows how until it goes out of
>business
>
>IMHO, an "unlearning" organization is constantly testing and validating it's
>assumptions of the market to ensure it's survival in the future. Those
>organizations that fail to adapt it's practices have crossed over the line
>from being self-aware to one of self-absorbed. The organization that is
>capable of "unlearning" is one that is aware of itself and that it is a part
>of the environment. "Unlearning" then becomes an act of "Learning" in that
>what worked or didn't work becomes known and more importantly the "why" it
>did or didn't work.
>
>Paul Zonca
>ZONCAPM@AOL.COM