Click on page icon to navigate Agenda: a case study Abstract the problem as stated to VCs Germinating: first actions User scenarios Customers future problems Trellixataglance About our metaphors... Initial Team Roles Carry OverAll forward Application prototype Academic systems Forcing OLE automation Sprouting: key events some more goals Designs for the output Funding Customer visits Our first revenue events First Look I  II Key events of 1998 The Trellix Meeting (ideal version) The URL Page Technology Transfer in the Creation of a Commercial Hypertext Product Table of Contents Experimental sample documents Ideas to go  I Looks and designs User Assistance The usual glitches Advice from unusual experts Architecture  functional spec Blossoming: key events Pushing the tools limits A product name Additional team members Inhouse usability testing Wider application of usability techniques Ideas to go  II Ideas to go  III Additional stumbling around customer problems Key events of 1999 Technology Transfer TakeHome QA / Trellix Stories one idea about the genesis a business need for hypertext?