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R&N took social science findings about person to person interactions... |
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...and proved that the same effects occurred when people relate to a computer or a TV. |
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This research is fascinating but tricky to apply (as Microsoft and others have discovered). |
I'm ashamed that I keep recommending these dead tree books. The key resource for this second part is The Media Equation by Byron Reeves and Cliff Nash.
[read slides - if time, mention "Bob" and the talking paper clip]
I've applied their findings in my own work and written up the results. I'll be happy to talk about that off line if anyone is interested.